According to the report Financial Times (Opens in a new tab)Google is working on a tool for small businesses like startups that might not have the resources to scale.
An in-house project run by Google’s Jigsaw division, tasked with tackling threats to open societies, it was developed in partnership with the United Nations-backed Tech Counter-Terrorism Initiative.
Google says the initiative is designed to help moderators find and remove potentially illegal content, including racism and other hateful comments.
Google Anti-Terrorism
The project was made possible by a terrorist database provided by the Global Internet Forum, a group of tech giants such as Google, Meta, Microsoft and Twitter.
It’s specifically designed to support smaller companies that can’t afford the resources needed for effective moderation, such as large teams of employees or expensive AI tools.
It is expected to be a useful tool at a time when extremists barred from large networks are choosing smaller platforms to express their views. It also serves as a deterrent to companies responding to the EU’s Digital Services Act and the UK’s upcoming Online Safety Bill, which will impose fines on companies that fail to remove such content.
For now, it appears to operate on an opt-in basis, meaning that companies whose primary purpose is to send such messages will continue to do so even when they face potential fines.
It is believed that two (unnamed) companies will test the code at the end of this year, which is still some time before the full release.
Elsewhere, Meta released its own tool, which it calls Hasher-Matcher-Action (HMA). Like Project Jigsaw, it is designed to prevent the spread of hateful content and builds on the platform’s video and photo content hosting tools.
We offer you some site tools and assistance to get the best result in daily life by taking advantage of simple experiences